Tasked with creating a visual trailer for Mailchimp’s new podcast Lifecycle of a Business, we created a visual structure using simple shapes that corresponded to the different story beats of the audio. This allowed us to create abstract representations of complex ideas like life and death more flexibly and efficiently and also paired nicely with the show's simple key art. The use of blurs and gradients was also a nod to the purple gradient of the key art. Text was used to emphasis key moments and was laid out organically across the screen to mimic the voice of the podcast's host.
Role: Art Director, Animator
Programs: After Effects